July 07 2015

AdWatch: Safelite’s Convenient Mobile Scheduling Means Customers Don’t Have to Miss a Thing

Renee Cacchillo, Safelite Senior Vice President of Customer, Brand & Technology

Several years ago, we introduced our Safelite Advantage™ brand promise based directly on customer feedback and designed to separate Safelite AutoGlass from our competitors.

The latest ad continues to show customers the ease of doing business with us.

The ad shows that with Safelite's convenient online scheduling, busy families don't have to miss a beat – in this case – the kids' dance recital.

The theme continues from an ad introduced earlier this year in which Safelite’s quick mobile service means friends on a road-trip aren’t burdened with the hassle of taking their car to a shop.

These examples show the importance of the close relationship of the marketing team with the customer experience team. A brand can only be as strong as the actual service provided.

Let’s start a discussion – what advertisers do you think do a good job of showing customers the service they should expect?

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