November 26 2013

Customer Insights Led to Safelite Advantage Brand Promise


Tom Feeney, Safelite® President and CEO
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We recently shared Safelite’s Customer Driven approach with our readers. We’ve talked about how the first element of this strategy is to listen more intently to our customers to meet their needs.

One recent example of how we applying what we’re hearing from our customers is summarized in our latest brand promise –The Safelite Advantage(TM).

Through talking with customers, we’ve identified five “Reasons to Believe” as to why Safelite® should be the preferred brand. To make these simple and relevant for customers, we’ve bundled these actions together so they can understand what Safelite® does every day to ensure customer delight.

1. Always being there
Glass damage can happen at any hour. Safelite is always here with 24/7 live representatives in our renowned contact centers, as well as web and mobile app scheduling.

2. Knowing who to expect
When you schedule Safelite mobile service, customers receive peace of mind with the Technician Profile Email, including the technician’s name, photo and credentials before he or she arrives.

3. The best replacement technology
Our proprietary TrueSeal™ system guides the new windshield into precise position to ensure the most reliable seal. Plus, Safelite recycles the old windshield, making replacement a more earth-friendly option.

4. The strongest repairs
Safelite’s exclusive GlassHealer™ resin is why our windshield repairs stay stronger and last longer. It penetrates cracks better to make the windshield strong again.

5. The industry’s only nationwide lifetime guarantee
Safelite is proud to feature the industry’s only nationwide lifetime guarantee. We back it up with more than 5,000 state-of-the-art MobileGlassShops™ and company stores in all 50 states.

Check out our commercials and give us your feedback! What does your brand promise say to your customers?

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