In our latest monthly poll, 82% of readers said appearance makes a big impact on customer service.
There is a plentitude of research to support this. For example, a recent research report from Retail Customer Experience showed the external appearance of a store can be just as important to a consumer as cost and service.
Pamela Unruh on behalf of Expert Village has an online video series on customer service. Check out her tips on creating a friendly, professional appearance.
At Safelite AutoGlass, we do our best to have a professional appearance, which ranges from our stores to our vans and from our technician uniforms to their tools.
Tell us, what are some of your own customer experiences – have you ever left a service station or retail store based on appearance? What are some of your favorite brands that always present a unique and pleasant appearance?
Please take our August poll: Does your company use employee engagement as a strategy to achieve customer delight?