August 01 2012

Customer Service Hint: Appearance Matters


Customer Service Hint: Appearance Matters
Melina Metzger, Public Relations Manager
1 Comments

In our latest monthly poll, 82% of readers said appearance makes a big impact on customer service.

There is a plentitude of research to support this. For example, a recent research report from Retail Customer Experience showed the external appearance of a store can be just as important to a consumer as cost and service.

Pamela Unruh on behalf of Expert Village has an online video series on customer service. Check out her tips on creating a friendly, professional appearance.

At Safelite AutoGlass, we do our best to have a professional appearance, which ranges from our stores to our vans and from our technician uniforms to their tools.

Tell us, what are some of your own customer experiences – have you ever left a service station or retail store based on appearance? What are some of your favorite brands that always present a unique and pleasant appearance?

Please take our August poll: Does your company use employee engagement as a strategy to achieve customer delight?

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Comments:



Customer service is the key to cletlcoing in today’s environment. Collectors who believe that they aren’t in the business of providing customer service are sadly mistaken.In the Jan/Feb 2011 issue of collector mentor, we’ll be addressing this exact issue. If anyone would be interested in sharing their thoughts with our readers, please let me know.Gary

Randall, October 23, 2012



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