In our latest reader poll, just half of respondents said their company has a plan for engaging customers via social media. That means half of companies will miss the boat… in a recent study, Gartner predicts not responding to customers via social channels will be as harmful in 2014 as not answering the phone is today.
How SHOULD companies plan to engage customers via social media? Take a look back at tips from Safelite’s Web Strategist Jennifer Kielmeyer who also was a guest speaker last week at Loyalty360’s annual Engagement Expo where she presented “Brand Advocacy: The Power of Inspired Word-of-Mouth.”
Download her slides to learn more!
Then, don’t forgot to answer our new poll question: Does your company measure customer effort?