April 09 2012

Poll Results: Customers Not Likely to Respond to Satisfaction Surveys


Poll Results: Customers Not Likely to Respond to Satisfaction Surveys
Melina Metzger, Public Relations Manager
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Many businesses, including Safelite AutoGlass, rely on customer satisfaction surveys to gain insight into the customer experience they deliver. Our monthly poll showed just over twelve percent often complete these types of surveys while fifty percent sometimes do. That leaves 38 percent who never do.

Luckily, Safelite has about 24 to 25 percent of customers who receive the survey respond on average. This data and feedback is key to our business operations.

Please share your thoughts about why so few consumers take time to complete customer satisfaction surveys!

Then, check out our May poll question: How important to you is it to have a company answer phones live?

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