For Kerry Hurff, Safelite AutoGlass AVP, Customer and Brand Technology, the company’s Customer Driven philosophy continues to create brand loyalty. Hurff talked to Loyalty360 about this and other customer loyalty-related themes in a recent interview.
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In the article, Hurff responds to the question, “Marketers are tasked to be more data-centric than ever before, yet the challenge of creating actionable insight from data is more challenging than before. What is your advice for marketers?” to which he answered:
“My advice would be to find the scarce experts who have analytics techniques and integrate them into your team. Safelite utilizes both structured and unstructured data in unique ways to drive actionable insights.”