July 14 2015

Safelite AutoGlass Finds Brand Loyalty through Customer Driven Philosophy


Melina Metzger, Public Relations Manager
0 Comments

CustomerDriven

For Kerry Hurff, Safelite AutoGlass AVP, Customer and Brand Technology, the company’s Customer Driven philosophy continues to create brand loyalty. Hurff talked to Loyalty360 about this and other customer loyalty-related themes in a recent interview.

Check out the full article.

KerryHurff

In the article, Hurff responds to the question, “Marketers are tasked to be more data-centric than ever before, yet the challenge of creating actionable insight from data is more challenging than before. What is your advice for marketers?” to which he answered:

“My advice would be to find the scarce experts who have analytics techniques and integrate them into your team. Safelite utilizes both structured and unstructured data in unique ways to drive actionable insights.”

Read More



Comments:





Feel free to comment below:

Name:



Comment:



Please enter the word you see in the image below: