Safelite AutoGlass Finds the Extra Ways to Delight Customers with Febreze Car Vent Clips
Guest Post by Kerry Hurff, AVP Customer and Brand Insights
We’re always looking ways to delight customers of Safelite AutoGlass and build our word-of-mouth. That’s why beginning July 14, 2014, Safelite AutoGlass partnered with Procter & Gamble to provide our customers with Febreze car vent clips (Linen & Sky Scented) and a $.50 off coupon for their next Febreze car vent clip purchase upon completing the auto glass repair or replacement service.
To introduce the campaign, we launched television ads on July 13, 2014 which are airing on major broadcast and cable channels nationwide. The program will also be supported by digital and social media tactics. Safelite will continue to showcase its real-life technicians demonstrating how they deliver the Safelite Advantage. Previous ads featuring technicians Pascal and Micah will now also feature the Febreze promotion.
Safelite first partnered with P&G to test the effect of a car vent clip leave-behind in July 2013. It’s part of Safelite’s mission to deliver a superior customer experience, and aligns with the company’s effort of providing total car care in which Safelite also vacuums the vehicle’s interior and cleans all the windows. It’s also a way to thank customers for choosing Safelite.
Results of the pilot proved positive with almost 75 percent of customers saying they either loved or liked the free sample and nearly 60 percent said they were likely to purchase another one. The campaign with P&G will last through September 30 (while supplies last) and will be re-evaluated at that time.
Tell us: what do you think about going the extra mile to really “wow” customers?