May 20 2014

Trust is Vital in Building the Company You Want to Be


Natalie Crede, Senior Vice President of People & Leadership Development
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At Safelite, we’re committed to becoming a People Powered and Customer Driven culture. We believe that having happy, talented people who approach their work through the eyes of our customers will enable our continued growth and success. But, we can only achieve our goal of becoming the Natural Choice if we maintain our reputation for being a trusted and respected company.

And that means always doing the right thing when it comes to our associates and our customers, or as we’re calling it here at Safelite – Taking the High Road. As we move into this next phase of our journey and continue to grow, we need to be clear about the behaviors that we expect within the business, of each other, and of those that we work with.

As such, we recently rolled out the latest rendition of our ethics program, “Taking the High Road,” to all 11,000 employees through a video message, written communications, a pocketbook guide. These guides included Ethics Wallet Cards that highlight Safelite’s toll-free ethics hotline, used to encourage employees to red flag any questionable behavior. Our latest ethics program also includes quarterly e-learning that supports targeted and ongoing skill-building and awareness, along with compliance in terms of reporting on required training.

As Safelite associates, we rely on a set of guiding principles to shape our behavior; chief among them is living our values. To live our values means doing what is right, following our beliefs – and the rules – when no one else is watching. Success means nothing unless how we get there is fair, collaborative, rooted in our values and contributes to the greater good. This is our way of working and it is truly what makes us a different and better company.

Please consider sharing your own insights in how to introduce an effective ethics program that helps create a culture of trust.

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