Social media has created a whole new method of customer interaction. Whether a customer experience may be positive or negative, companies can leverage online interaction to create a loyal online fan base. Loyalty360 recently published an article by Jennifer L. Kielmeyer, Safelite AutoGlass® Web and Emerging Technologies Strategic Marketing Manager, about social media strategies for engaging customers.
As a 1to1 2011 Customer Champion, Safelite AutoGlass President and CEO Tom Feeney is featured in the October 2011 issue of 1to1media where he discusses his “People First” philosophy.
Busy moms make up a large segment of Safelite’s customer base, and the company strives to exceed their expectations. In an effort to inform mothers about the role windshields play in driving safety and the ease of chip repair, Safelite AutoGlass® partnered with the national women’s program, The Balancing Act on Lifetime Television, on its fall car care and safety series. The episode airs September 23 between 7-8 a.m. Check it out!
Loyaly Today recently featured Safelite’s new vice president of Service Delivery, Renee Cacchillo, sharing her experience in customer experience management.
“The ultimate customer experience is when the customer wants to share their experience with friends and colleagues and they don’t hesitate to recommend or return to Safelite. Getting the customer scheduled and completing the work is only half of it; wowing them to share their experience and return, that’s loyalty,” Cacchillosaid.